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Testimonials as Linking Strategy - Twist to Link Campaigns
First Published: Sep 2004
Last Update: Sep 2004
Author: Mike Banks ValentineStandard, well-worn marketing
techniques sometimes gain some polish when you rework them a bit. Everyone knows
that happy customer testimonials are a valuable addition to your business
marketing materials and your web site. Glowing comments from those who have had
a good experience with your product or service are successful relationships with
your customers and clients - publishing them on your web site shows visitors how
successfully you have dealt with previous customers.
TURN THAT TIRED MARKETING TECHNIQUE ON IT'S HEAD!
Have you ever gone out of your way to OFFER testimonials to businesses online?
There is a very fundamental difference to one aspect of the web as a marketing
medium. That difference is the HYPERTEXT LINK. If you recieve marketing
materials in the mail and see testimonials printed on them, you are likely to
wonder who the people are offering that glowing praise and if they really had
such a wonderful experience with the business they are praising. How do you find
out when those testimonials are printed on paper?
Here is the reason that offering testimonials ONLINE can be of benefit to you.
If you are quoted on a high-traffic web site as being very pleased with a
product or service offered there, you will most likely be given a HYPERTEXT LINK
to your web site. This is done as a courtesy from most businesses as a way to
say "Thank You for your Compliment". It lends a sense of credibility to your
comments because people have the option of visiting your site to see who you are
or follow up with you on the comments in your testimonial.
RECIPROCAL LINKING STRUGGLE IS A TEDIOUS EXERCISE
Many business owners struggle valiantly to establish links by visiting sites one
by one and asking them if they will provide a link back to their site. The trick
here is that you must find those sites that are 'complimentary' and not
'competitors' to your own business and convince them that their visitors would
find your site valuable. Even the search for relevant reciprocal links can be
tedious and tiring.
When you offer testimonials, they can be from virtually any site you've done
business with or for any product you've used. A link is a link is a link.
Everyone knows by now that links increase search engine rankings - right? The
testimonial linking technique doesn't require such care as reciprocal links
because you aren't likely to have done business with a competitor. The
additional benefit is that you needn't give them a return link - it's one way
linking!
YOU CAN AVOID THE DELETE KEY WITH GLOWING PRAISE
When you send those tired form-letter-type reciprocal link requests to
webmasters, they'll often delete them without even a second glance. Here, they
open their email to something they actually WANT to see - praise for their hard
work and a little love from their web site customers. When you send a
testimonial along with your link request, you are now offering something of real
value in exchange for that link. That webmaster suddenly feels grateful for your
kind words and may even feel that they have an obligation to link to you if they
use your testimonial.
If you are a customer of an online product or service and you're truly pleased
with them, why not send the webmaster a testimonial and tell them you'd be happy
to have them publish your comments on their site? They will be pleased at your
offer if your praise is short (one or two sentences) and highly complimentary of
them. Include a hypertext link to your site or your e-mail in the note and tell
them you'd be happy to have your comments published and request a link to your
site.
NEW PRODUCTS TESTIMONIALS PROVIDE HIGHER LINKING POTENTIAL
Some webmasters actively solicit customer testimonials to push new products or
services. If you are among the first to purchase those new products or services,
your testimonial praising them will be particularly desirable as they seek new
comments to use in their promotional sales letter page or as teasers from the
home page. Give them what THEY want and they may be happy to offer you that
link. If they respect YOU as a customer, they might even promote your site in
email promotions.
Most sites have a page of happy customer testimonials and most offer a link back
to your site or your e-mail so their potential clients can follow-up with you.
Take a look at those businesses you patronize online and see if they offer those
linkbacks. Then tell them how happy you are to do business with them and watch
your PageRank increase and traffic grow!
Check your own Link Popularity with a free Software download:
http://website101.com/download/link-popularity-software.html
About the Author
Mike Valentine is SEO at
http://RealEstateDirectory411.com Check out the Free Webmaster Tools &
Software at WebSite101
http://www.website101.com/free-webmaster-tools.html
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