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Top Ten Reasons to Write Articles to Publicize your
Business - Part 1
First Published: Sep 2004
Last Update: Sep 2004
Author: Judy CullinsIf you have spent time and money down the
drain waiting for "word of mouth" to kick in, or multiple hours on networking
meetings, or high-cost direct mail campaigns, you may want to investigate this
number one way to publicize your service.
Beginners welcome. And, once you learn the skills, you can delegate it all to
your office assistant.
Here's the Top Ten Reasons to Write Articles to Publicize your Business:
1. It's totally free. Once you subscribe to 5-10 opt-in ezines such as
aabusiness-subscribe@yahoogroups.com, aainet-subscribe@egroups.com, or
free-content-subscribe@yahoogroups.com, you can start submitting your
professionally edited articles that relate to your service or products. For a
list of many more ePublishers in all categories, check out the "How to Market
your Business Online" eBook.
You will get many emails from other authors too, so make your articles' email a
separate one from your business account. This number one free publicity will
bring many targeted visitors to your site where you present a link to
information about your coaching or other services.
2. You can reach from 10,000 to 500,000 of your targeted audience each day that
you submit an article.
These people subscribe to the opt-in ezines and surf the top sites in their
fields to get free information. When your articles get published, you will be at
the top of well-known online small business people who provide a great service.
Remember Bill Gates prediction: After 2000, you either take your business
Online, or you won't have one.
3. You will spend far less time promoting Online than more traditional ways.When
you spend your time each week writing a short article from 300-800 words (about
an hour for each), you can then delegate the submissions to your low-cost office
computer assistant. Total time promoting? Less than six hours a week.
This is the best money I spend because after the initial submissions, my
assistant's time to submit to ezines is less than 10 minutes per time. And
that's to 60 plus opt-in ezines. Submitting to Web sites takes more time, maybe
10-15 minutes for each site. We started submitting to 10 Web sites. Four years
later we submit to fifty-seven plus. To save time, we submit two articles at
once. Many sites carry over 100 of my articles. The more, the merrier, because
these not only put you in the top ten sites through the search engines, but
bring you many new potential clients.
4. Submitting articles is 7 times as effective as any other promotion because
when you submit many articles, you become known as an expert.
You may start with just two or three, but each week after creating a new one
with a different angle or audience, this outstanding viral marketing technique
will bring many new opportunities because many of the people who read them will
contact you to publish on their site. See how the good word spreads?
Submitting articles is part of the "Big Three Marketing Machine." A special
report that illustrates how you can succeed far more than you dreamed of by
coordinating your sales-driven Web site, your articles, and your service and
products.
5. You can raise your own ezine subscribers from 10-25 every time you submit an
article to multiple opt-in ezines.
If you submit four or five articles a month to 15 ezines, each with about 1000
subscribers, you will reach 60,000 readers.
The beauty of this benefit is that your ezine and articles work as a team, both
catapulting your eventual sales successes. When you put your free offer for your
ezine in your signature file that accompanies each article you send out, online
lookers become online buyers eventually.
After reading six or seven of your ezines, your targeted audience who came to
you through these articles, trusts you more, believes in you, and finally
becomes a client or customer.
Part two of this article is available at
www.bookcoaching.com/freearticles/article-120.shtml .
This list could go on, because as one person sees your articles, they make
offers you can't refuse. You will get published in other author's books such as
in the shameless promoter, Debbie Allen's new Online Promotion book, you'll get
offers for email and radio interviews, offers from print magazines, get new
teleclass guest appearances, and even get asked to contribute a column on
related sites.
Writing and submitting articles is the friendliest way I know of promoting
Online. When you are ready, give it a chance.
About the Author
Judy Cullins: 20-year author, speaker, book coach Helps entrepreneurs
manifest their book and web dreams eBk: "How to Market your Business on the
Internet" Special: "Internet Business Marketing Marathon" - Teleclass $15 - Sept
30, 5pm PT / 8pm ET
www.bookcoaching.com/teleclasses.shtml FRE.E "The Book Coach Says..." or
Business Tip of the Month
www.bookcoaching.com/opt-in.shtml --
mailto:Judy@bookcoaching.com
Orders: 866/200-9743 -- Ph: 619/466-0622
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