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Are You Starving Your Home Business Of Lifeblood?
First Published: Sep 2004
Last Update: Sep 2004
Author: Mal Keenan
If you've seen Kevin Costner's film the "Field of Dreams" you will remember how
he was inspired to build a baseball field with the words "If you build it, they
will come". He built the stadium, and with a little faith, streams of visitors
were coming to see his dream.
Sorry to bring you back to the REAL world but this isn't "Field of Dreams" and
you aren't Kevin Costner. If you want visitors to your dream website and you
want some measure of success online, you need to take some important steps to do
so.
Without a regular supply of leads to your business then you just aren't going to
make it in internet business, period.
How on earth could you? It would be like setting up an offline business and
expecting it to succeed without anyone picking up the phone to call you or
walking in through your companies' front door.
Makes sense doesn't it? Of course it does but the majority of prospects I deal
with respond with shock horror when I tell them that now that they have set up
their business websites they will have to buy leads or work hard to obtain them.
Leads are the lifeblood of your business and a highly targeted prospect can be
worth $1000s, especially if you are involved in network marketing.
The way I see it, there are a few things you need to do to qualify leads and
turn them into your customers or downline.
Firstly you need to obtain them, and as I can only share my own experiences, I
will tell you what I do.
1) I buy leads - This is the simplest way to get leads and obviously will take
the least amount of work to do this, because you are buying them from other
sources and sending them to your business. These are usually raw leads, meaning
they are people interested in starting an online business but not sure how to go
about it nor with which company to proceed. It is up to you to convince them to
use your product or service to do this.
2) I add them to my followup system - After buying leads you MUST add these
prospects to some sort of followup system. This is basic stuff and if you don't
do it you won't succeed.
There is absolutely no point in buying leads unless you followup with them. You
COULD buy them and send them one email with a link to your business. A very
small % will actually visit your site, what about the rest? Adding them to a
followup system with at least twelve further messages will help turn your leads
into HOT prospects. Some of my autoresponders have up to fifty message with
articles, tips and recommendations.
3) I send targeted prospects to my business websites from the search engines -
Many of my leads come from top rankings in the major search engines. A full
e-book could be written on this alone but basically I set up a domain - obtained
hosting - optimised my website with keywords related to my business - submitted
my site to the major search engines - added quality home business related
content and began a reciprocal linking campaign which boosts my sites web
ranking more than anything else. The greatest thing about these leads is they
are HIGHLY TARGETED and they are of course free.
Again I have set up a web form at my sites to encourage my search engine leads
to add themselves to my followup system. I can then get to work on turning them
into my customers and downline affiliates.
There are of course many other forms of sending customers to your website but
the two above combined with an effective followup system can virtually put your
business on autopilot and free up your time for other projects. They are also
the most effective ways that I have found to reach
a successful income.
Take the steps as outlined above and let me know how you get on.
About the Author
Mal Keenan is editor and publisher of Home Business Tips Newsletter:
http://www.home-business-tips-newsletter.com/ For a comprehensive
leads package and followup system inone visit here:
http://www.homebusinessnetworking.com Home Business Solution:
http://www.eliteteamireland.com/
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