 How
to REALLY Use
Google: Part Two
First Published: June 2003
Last Update: June 2003
Author: Steve Robichaud and Andrew
Wroblewski
Copyright 2003 http://www2.direct-response-marketing.net
In Part One, we covered the basics of searching on Google.com and we
moved into more advanced search techniques. In today's 2nd and final
installment we will peer into some ways of using Google you may have never
thought of or knew existed.
Date Ranges:
You may limit your search to an exact date of a
"range" of dates that a page was indexed by Google. To use
Google's "daterange" function, you will need to express your
dates in "Julian" dates. This date format is express as an
integer. To convert a common date into Julian format go to: http://www.24hourtranslations.co.uk/dates.htm
As an example, if I wanted to find pages (about a certain topic) indexed
by Google during the month of May 2003, I would type in:
"direct response marketing" daterange: 2452774-2452803
Types of Files:
You can limit your Google search results to specific
files ending in a particular extension (.doc, .txt, .rtf, .pdf etc...)
To find a file on the topic "direct response marketing" in Adobe
(.pdf) format you would type in: "direct response marketing"
filetype:pdf
You can exclude certain types of files from your search by doing a
"negative" search and placing a "minus" ( - ) sign in
front of the "filetype:"
Anchor Text Searches:
Allow you to just search the "anchor"
text in web page link anchors. Link anchors are the words that appear
between: <.a href="yadayada.html">Direct Response
Marketing<.a> In this case it's the phrase Direct Response
Marketing.
Plain Text Searches:
By using Google's "intext" search
capabilities, you can search JUST the body text of web pages and not any
links, urls or titles, just the body. Simply type: intext:"direct
response marketing"
Cache Searches:
This form of searching will only search for results on
sites that are stored in Google's "cache' or memory. This sometimes
can give you older versions of sites. Example: cache: direct-response-marketing.net
Link Searhes:
Want to know how many and what sites have links back to
your site? Just search for your domain preceded by "link:" link:
direct-response-marketing.net
Info Searching:
Find out what information Google has stored about a
particular web page or site by searching: info: direct-response-marketing.net
Google's PhoneBook:
Yes, Google has a phenomenal phone book database
allowing you to search for both residential and business phone numbers.
You may use the following search orders:
FN or FI (first name or first initial), LN (last name), city
FN (FI), LN, state
FN (FI), LN, area code
FN (FI), LN, zip code
phone # including area code (ex: 111-222-3333)
LN, city, state
LN, zip code
To find the phone number of the Whitehouse you would search: phonebook:
whitehouse washington dc
To find the phone number of the John Smith in Anytown, NY you could
search: phonebook: john smith ny or phonebook: smith anytown ny or
phonebook: j smith ny
Stock Searching:
Google can generate results on just about any stock
because they use the stock information from the Yahoo! finance pages. For
example: stocks: ebay
Phew! Now, this list isn't even exhaustive, but it will give 99.99% of
you enough information and insight to start REALLY tapping into the top
ranked search engine in the world: Google.com Go have some fun!
Resource Box:
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Andrew Wroblewski and Steve Robichaud have been helping people and businesses learn how to effectively use the
power of the internet since Moby Dick was a minnow. To contact them and/or to learn more visit or write:
http://www2.direct-response-marketing.netemail: admin@direct-response-marketing.net
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