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Melissa Gayle
Country Singer
Midland, Texas

Entertainment Online

First Published: December 1999
Last Update: April 2002
Author: Computer Partners

For the first time last year entertainment surpassed business as the Web's main attraction. Since then it has continued to explode on the Web.

In a recent article in the Standard Times, Maryann Jones Thompson recorded the findings of a Cyber Dialogue study concluding that 70 percent of all surfers in the US turn to the Web for sports, movies, TV, music or gaming information. This compares to 68 percent who look for business related Web content.

This is significant because it shows the potential that exists for entertainment related sites. In the article Kathie Lentx was quoted as saying that, `"Online has become a "must" for a [celebrity's] publicity tour.'" A chat session with Britney Spears earlier this year apparently drew 234,000 participants.

Other findings from the survey showed that 22.4 million people retrieved information relating to sports. There were 22.1 million people looking for information on movies and TV. Although sports was slightly higher the two venues both came in at 36 percent of the total online US population.

There were 19.7 million people looking for music information and 18.1 million people looking for information on online games.

The success of online entertainment has got investors excited. On November 29, Time Warner launched its new entertainment site, Entertaindom.com.

Jim Hu of CNET News.com said the new site includes everything from short films to Looney Tune Classics.

Visitors can apparently watch the films through a variety of different technologies including Web video streaming, Flash technology or 3-D streaming software by Brilliant Digital Entertainment.

The site also offers news and headlines from Time's Entertainment Weekly, Reuters, Variety and CNN.

Kabang.com also launched an Entertainment E-Commerce site in October. InternetNews.com reported that unique pieces are created for each entertainment category on the site every week. Web `"appearances" by music artists, television and motion picture celebrities, authors and entertainment industry experts' is a part of the regular platform.

Visitors can also participate in product reviews, chat room and message boards.

Lycos is also getting in on the entertainment action. In November the company acquired Gamesville.com, an interactive entertainment company, which does direct marketing. Sandeep Junnarkar of CNET News.com reported that Lycos had paid $207 million in stock for the company.

Gamesville, which is based outside Boston, allows registered players to compete for prizes in live games such as poker, sports, trivia and bingo. According to Junnarkar, Lycos was expecting Gamesville to increase traffic to its network by bringing in an additional 2.2 million registered users and add more than 10,000 new members each day.

PT Electronic Arts also announced a deal with America Online in November. According to Melanie Austria Farmer of CNET News.com, the company will deliver online games and interactive entertainment through AOLs newly formed Internet business division, EA.com.

The new gaming site is slated to launch in the summer of 2000 providing new Electronic Arts games as well as original games developed for AOL members. Content is supposed to include everything from classic games to interactive trivia and popular sports.

Flashcommerce.com reported recently that DreamWorks SKG and Imagine Entertainment, were also creating an entertainment Internet company called pop.com.

The site, which is to open next year, will offer one to six minute live action and animation clips, video on demand and live events.

DreamWorks and Imagine are to each own an equal stake and Vulcan Ventures, the investment arm of Microsoft co-founder and DreamWorks investor Allen, will own the rest.

Hu points out in his article that the question remains whether consumers will gravitate to general entertainment sites or to sites that focus on industry specific areas, like music or gaming.

There are a lot of excellent music sites out there now and if individuals are looking for a specific media, it would make sense that they would go to the site that offers it.

All of the competition in the entertainment industry can only be good for consumers.

Reporter Jennifer Sullivan, recently informed the online world that Platinum Entertainment has decided to provide their entire music catalog available for free downloading in the MP3, Liquid Audio, and Microsoft formats sometime this month.

For more detailed information and links to online music sites check out this previous Online Music article.

Competition is also fierce in the gaming industry but in a different direction.

Reuters reported last month that the number of gamers playing on Internet enabled consoles is supposed to overtake those using personal computers by 2002.

By using consoles gamers can connect directly with their televisions and ignore the home computer market altogether.

The article further reported that the games software market will be worth about $17.2 billion by 2003. The console market is projected to be worth $12 billion at the same time and the PC market, $5.2 billion.

For further information on the entertainment industry check out some of these links.

Below are some Books You May Find Interesting. Click on the title to learn more about them.

 
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