The Facts about SEO On-Page Optimization

First Published: October 2005
Last Update: October 2005
Author: David C. Chase 

The goal of compiling this information around magazine subscription keywords is to make it as simple as possible to pick up, read and utilize “the plan” I've been researching keyword related search engine techniques for months now. I've found groundbreaking strategies that impact your website immediately, and long vigorous work that takes time and consistency. Here's a step by step guide to implement everything SEO keyword related.

THE START: 

Come up with 3 “keywords” per page. If you don't have the funds for a wordtracker.com subscription then goodkeywords.com and overture selector tool at overture.com are two of the best free alternatives. Simply type in a vague description related to your corresponding product in the software (IE: if your product is magazines, and you're a magazine subscription agency you would type in “Magazine Subscriptions”, the search on the keyword software would yield popular variations/keywords that stem from “Magazine Subscriptions” like “Discount Magazine Subscriptions” or “Online magazine subscriptions”. Select the keywords that have the highest count and least amount of competing pages. For each individual page you want to have a “primary, secondary, and complimentary keyword”. Since I'm so in love with magazine subscriptions, we are going to use Magazine Subscriptions, Cheap Magazine Subscriptions, and Discount Magazine Subscriptions as the Primary, Secondary, and Complimentary keywords as a model.

TITLES: 

On each individual page of your website you will paraphrase the 3 keywords in the title tag. For example on your index page if your 3 keyword phrases were: Magazine Subscriptions, Discount Magazine Subscriptions, & Cheap Magazine Subscriptions, your title would read “Magazine Subscriptions | Discount Magazine Subscriptions Cheap”. There should be 3 keywords for the products you offer, followed by the h1, h2 and h3 header tags.
 
h1: primary keyword
h2: Secondary
h3: complimentary 

Remember when applicable to come up with unique keywords for your individual pages and follow the same steps.

PLACEMENT:

After your keywords have been chosen remember that the first text on the page should consist of any of 3 keywords you plan on using for that page. If you have too, write up a small blurb about the page up top with keyword rich text. When you can, throughout your page; bold, italicize, and underline each keyword at least one time. Do this as naturally as possible making it flow with the rest of the content, Google algorithms are starting to pick up on this so don't “force” the B, I, U, tags. The more you integrate keyword rich text with your content the better you'll get at it. At the bottom of each page add your keywords in the copyright, this looks natural and is a trick done by many professional optimizers. (IE: if your website is “Magmall.com” and your primary keyword for the Magmall index is “Magazine Subscriptions” you would enter: “© Magmall Inc. Magazine subscriptions”. You can add a © to every individual page, and use your primary keyword-for that page--followed by the company name in the copyright)

Another trick is to add keyword text to your directories. Name your files/directories with keywords. Under your index page instead of index.html use magazine-subscriptions-index.html (remember to mix up your keywords, use your primary, 2ndary, and complimentary keywords throughout the page and directories) You can also add in keywords at the end of images, and links by simply adding the ALT attribute at the end of an image, and a TITLE attribute at the end of the link. Make sure to finish off the keyword in an alt tag with “image, logo, banner, or graphic” so it looks natural. Same with the title tag in the link. If the link is linking from index page to Newsweek magazine page, the TITLE of the link should consist of a keyword followed by the word “link”. This prevents your page from getting any spam reductions. (IE:www.magmall.com/newsweek-magazine-subscription.html. ”Newsweek magazine link".

Another way to feed your webpage keywords is by saving your images with keyword rich text. (IE: discount1.jpg) (cheap1.jpg) etc. Don't forget to add keywords by your category/navigational links up top. You don't want your navigation links to be images (if they are your losing a great opportunity to add keywords in your anchor text pointing to the targeted site). If your navigation links are images, be sure to put static text links at the bottom of your page. Make as many links on the site text links, so you can stuff keywords into the anchor text as much as possible.

To see a model of the strategies being utilized view http://www.magazinepromotion.com. The site ranks highly for Magazine Subscriptions, Cheap Magazine Subscriptions, and  Discount Magazine Subscriptions. You can also see  Newsweek Magazine for a more detailed model.

About the Author:

David Chase is a Los Angeles native. He does web administration and internet marketing, and has written articles on various issues; anywhere from magazine subscriptions, to marketing tips. You can contact him via email or by phone. 323-933-9291